B A H j o u r n a l i s t

Brian Anthony Hernandez

How a tweet landed me a job at Mashable

On Feb. 22, I will start a new job thanks to this tweet:

Vadim Lavrusik, the community manager and social strategist at Mashable, tweeted these job openings minutes before I had planned to end my work day on Dec. 29. Instead of leaving the office as intended, I stayed to complete the online applications and promptly submit them. For days, I anxiously waited for a reply, which I received on Jan. 13. Managing editor Sharon Feder requested I come in to interview and take editing tests. Three visits to Mashable’s headquarters later, Feder e-mailed me a job offer.

I’m thrilled to join the Mashable team as the online publication’s copy editor. I also will occasionally contribute stories to its Business & Marketing section and help with social media initiatives.

From Mashable’s About Us page: “Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.”

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February 13, 2011 Posted by | New York, Social Media, Work | , , , | 3 Comments

2010 B2B Twitterer of the Year in business journalism is @BAHjournalist

A panel of business professionals recently named me 2010’s B2B Twitterer of the Year in business journalism, a category in which I edged out awesome reporters from New York Times, Washington Post, BusinessWeek, CNN, Fox News, USAToday, Forbes, CNET, Fortune, Financial Times and Enterprise, among other media outlets.

“This award reinforces not only Brian’s thorough understanding and use of this increasingly important and powerful medium, but places him as the foremost expert in the category,” said my editor, Robert Roy Britt, in a press release.

I’ll be getting this cute award in the mail soon. Fun stuff. –>

In a Q&A with eMedia Vitals regarding the award, I offer advice on creating effective tweets.

Read the Q&A titled B2B Twitter tips from an award-winning Twitterer to learn why and how I use Twitter.

February 9, 2011 Posted by | Journalism, New York, Social Media, Work | , , , , | Leave a comment

Why cover events using Twitter? It works. Here’s some advice

Today for work, I’ll be posting quotations, trends and pictures on Twitter during the Social Media Strategies Conference where “leading digital, client and agency experts” will discuss the power of social media.

You can read my updates on my account or by following this hashtag on Twitter: #amsms10.

Among the high-profile speakers are musician Pete Wentz of Fall Out Boy, Huffington Post president Greg Coleman, Foursquare co-founder Naveen Selvadurai and Wikipedia founder Jimmy Wales. Pretty cool, eh?

Last month, I live tweeted during The New York Times Small Business Summit and received positive feedback from attendees and co-workers. During the event, almost 100 new people started following my Twitter account and several of the high-profile speakers retweeted and responded to my tweets. The MC also read one of my tweets aloud to the more than 500 attendees.

While there, I met Brooke Howell, an editor at news aggregation website SmartBrief. She often live tweets during events. I asked her a few questions to help you and me learn about live tweeting. Her answers:

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October 13, 2010 Posted by | Online, Work, Writing | Leave a comment

I’m on the radio ► San Francisco station interviews me about my story

Michael Finney, host of Consumer Talk on KGO Newstalk 810 in San Francisco, interviewed me on Saturday night about this story I wrote earlier this month: “Money can’t buy love, but it may buy friends.”

Listen to our live 5-minute discussion here or click on the image on the left. My segment begins at 42:38 and ends at 47:40.

I unexpectedly said “you know” several times. The phrase must be a verbal tic because I don’t use that phrase in my everyday conversations. Despite those tics, Finney said at the end of the segment that I’m welcome back on the show anytime.

October 12, 2010 Posted by | Journalism, New York, Work, Writing | Leave a comment

Mission accomplished – I’m living and working in NYC

In June, I left my job in Phoenix to fulfill two life goals:

1) Live in New York City. I moved to Brooklyn on Aug. 14.
2) Work in NYC. Today at 12:07 p.m., I accepted a job offer.

Starting Aug. 25, I’m a full-time business reporter for TechMediaNetwork’s BusinessNewsDaily.com. My editor, Robert Roy Britt, also oversees the company’s other major websites such as SPACE.com, LiveScience, TechNewsDaily and Newsarama. Basically, according to TechMediaNetwork, the company “is a network of world-renowned technology and entertainment sites.” BND, the online publication I’m working for, launched this month. My reporting will focus on small businesses and startups. I also will contribute to the site’s social-media efforts and will be allowed to write for the other TechMediaNetwork publications.

My office on Park Avenue and 31st Street in Midtown is a few blocks away from the Empire State Building, Bryant Park, Times Square, Herald Square, Fashion District and Museum of Sex, among other notable places. Continue reading

August 17, 2010 Posted by | Arizona, Journalism, Online, Personal, Phoenix, Uncategorized, Work | 6 Comments

Brushes with fame

Star magnet. That’s what I nicknamed my friend Tyler Keyser this week after he revealed his best celebrity sightings: Paris Hilton in a hotel lobby and Tiger Woods on a golf course. Cool, eh? I think so.

Ted Allen is one of many celebrities I've met. In 2006, I bought him a cup of coffee at Racoon River in Iowa.

Most recently, Keyser ran into Donald Trump during “The Apprentice” auditions at Trump Tower in New York City. Keyser remembers extending his right hand toward the billionaire, only to be greeted with Trump’s awkward handshake formation. Trump used his thumb, index finger and middle finger. Keyser later learned about Trump’s displeasure with handshaking and germs.

Listening to his brushes with fame made me think, “Who have I encountered?”

The memories re-emerged quickly. I’ve eaten hors d’oeuvres with New York Times publisher Arthur Sulzberger Jr., interviewed former first lady Barbara Bush, bought a drink for Esquire contributing editor and Bravo’s “Queer Eye” food and wine connoisseur Ted Allen (see picture), listened in class to Pulitzer Prize winning journalist Samantha Power, danced at a party featuring DJ Funkmaster Flex and sweat in the desert with NBA basketball player Amare Stoudemire outside of a courthouse.

Journalism has allowed me to interact with these journalists, celebrities and politicians, but I’m most impressed with the variety of other people I’ve met such as murderers on the verge of receiving the death penalty, victims’ relatives, governors, centurions, child progenies, felons …

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August 5, 2010 Posted by | Personal, Uncategorized, Work, Writing | 2 Comments

Top 10 Information Web sites for Phoenix

AZcentral.com and Phoenix.Metromix.com – two sites I help produce – made Phoenix.org’s list of  “Top Ten Information Web sites for Phoenix.”

Kudos to Phoenix.org for directing the public to useful information portals. An informed public makes me smile.

Photo credit: Phoenix.org

March 30, 2010 Posted by | Arizona Republic, Journalism, Online, Phoenix, Work | Leave a comment

Connect with me on LinkedIn

I just joined LinkedIn: Click here to see my profile and to connect with me.

March 22, 2010 Posted by | Arizona Republic, Cleveland Plain Dealer, Daily Nebraskan, Journalism, New York Times, University of Nebraska-Lincoln, Work | Leave a comment

Arizona Republic launches new nightlife page

Check out our new nightlife page –> http://www.azcentral.com/thingstodo/bars/ Bookmark it!

March 9, 2010 Posted by | Arizona Republic, Journalism, Online, Work | Leave a comment

Helping Boy Scouts earn a badge

Education reporter Megan Gordon and I gave Boy Scouts from San Tan Valley a tour of our downtown office to help them earn their communication badge.

They were most impressed with the sports section, conference rooms and the security-cameras hub in the lobby.

We gave them our contact information and hope to stay in contact with them.

February 23, 2010 Posted by | Arizona, Personal, Work | Leave a comment

Update on my life: New York Times and more

Hey, gang:

As promised to many of you, here’s an update on my life. I’m moving to Phoenix because I got a gig at The Arizona Republic, the 10th most circulated newspaper in the nation. Starting June 8, I’ll be reporting and editing my ass off in the sweltering heat. I can’t wait.

You have all been instrumental in my social life, but I’ve really dropped the ball on keeping you up to date with my career aspirations and what I’ve done to attain my goals.

To remedy that, here’s a breakdown of my adventures in journalism, the experiences that led me to my new gig. Since 2004, it’s been a wild ride working for The New York Times Company, Cleveland Plain Dealer, Milwaukee Journal Sentinel, Des Moines Register, Lincoln Journal Star, Daily Nebraskan and Scottsbluff Star-Herald and hanging out at the Jschool and journalism conferences across the country.

To keep this semi-short, we’ll just look back at what’s happened since January 2008. I dipped my feet in many areas of journalism since then such as working on multiple New York Times projects, interning as a reporter for The Cleveland Plain Dealer and serving as editor at The Daily Nebraskan, the independent student newspaper at the University of Nebraska-Lincoln. Below are the highlights of those rewarding experiences:

New York Times projects, spring and fall 2008

1) Nineteen other college newspaper editors and I blogged live for The Times’ political blog “The Caucus” during two presidential debates, one vice-presidential debate and on Election Night. This was a golden opportunity for me to sink my teeth into a national, large-scale form of new media. On Election Night, for example, I wrote four postings about Nebraska’s affirmative action ban results, senatorial candidate Scott Kleeb’s campaign blunder and my voting experience.

2) Last year, The Times’ Chicago bureau placed me on its list of Midwest stringers to help report on issues and events in eastern Nebraska.

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May 27, 2009 Posted by | Arizona, Arizona Republic, Cleveland Plain Dealer, Daily Nebraskan, Journalism, New York Times, Online, Personal, Phoenix, University of Nebraska-Lincoln, Work, Writing | Leave a comment

Funny shit journalists say

I’ve compiled a list of hilarious quotations I’ve heard journalists say. Enjoy!

John S., copy editor in Milwaukee
“Wow. This seems like a bigger story than a brief: Christ, who was wearing a helmet, was pronounced dead at the scene.”

Michael Bruntz, 2004-2005 Daily Nebraskan sports editor, wondering why copy editing has become so competitive
“I’d rather be the guy who walks behind the elephant and shovels up his shit for 45 years of my life than be a copy editor.”

Alex Haueter
Me: “I always wanted to use the word ‘bonerific’ in a headline.”
Alex: “You mean like “Maria Sharapova bonerific in straight-set win’?”

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January 16, 2009 Posted by | Journalism, Personal, Work | Leave a comment

New York Times journalist responds to my blog

Merrill Perlman, director of copy desks at The New York Times, commented on a blog I wrote in January about copy editing. I’ve listened to her speak at conferences, and I love how she responded to what I had to say in my blog. Pasted below is her comment and my blog posting.

Here’s what she said:

As my first editing teacher said, near as I can recall: As a reporter, you may have one, two or three stories in that day’s paper. As a copy editor, you may have a dozen. It’s your headline that lures the reader in to the story; without copy editors, reporters’ work is unread.
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March 20, 2008 Posted by | Journalism, Online, Personal, Work | Leave a comment