B A H j o u r n a l i s t

Brian Anthony Hernandez

How a tweet landed me a job at Mashable

On Feb. 22, I will start a new job thanks to this tweet:

Vadim Lavrusik, the community manager and social strategist at Mashable, tweeted these job openings minutes before I had planned to end my work day on Dec. 29. Instead of leaving the office as intended, I stayed to complete the online applications and promptly submit them. For days, I anxiously waited for a reply, which I received on Jan. 13. Managing editor Sharon Feder requested I come in to interview and take editing tests. Three visits to Mashable’s headquarters later, Feder e-mailed me a job offer.

I’m thrilled to join the Mashable team as the online publication’s copy editor. I also will occasionally contribute stories to its Business & Marketing section and help with social media initiatives.

From Mashable’s About Us page: “Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.”

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February 13, 2011 Posted by | New York, Social Media, Work | , , , | 3 Comments

2010 B2B Twitterer of the Year in business journalism is @BAHjournalist

A panel of business professionals recently named me 2010’s B2B Twitterer of the Year in business journalism, a category in which I edged out awesome reporters from New York Times, Washington Post, BusinessWeek, CNN, Fox News, USAToday, Forbes, CNET, Fortune, Financial Times and Enterprise, among other media outlets.

“This award reinforces not only Brian’s thorough understanding and use of this increasingly important and powerful medium, but places him as the foremost expert in the category,” said my editor, Robert Roy Britt, in a press release.

I’ll be getting this cute award in the mail soon. Fun stuff. –>

In a Q&A with eMedia Vitals regarding the award, I offer advice on creating effective tweets.

Read the Q&A titled B2B Twitter tips from an award-winning Twitterer to learn why and how I use Twitter.

February 9, 2011 Posted by | Journalism, New York, Social Media, Work | , , , , | Leave a comment