B A H j o u r n a l i s t

Brian Anthony Hernandez

How a tweet landed me a job at Mashable

On Feb. 22, I will start a new job thanks to this tweet:

Vadim Lavrusik, the community manager and social strategist at Mashable, tweeted these job openings minutes before I had planned to end my work day on Dec. 29. Instead of leaving the office as intended, I stayed to complete the online applications and promptly submit them. For days, I anxiously waited for a reply, which I received on Jan. 13. Managing editor Sharon Feder requested I come in to interview and take editing tests. Three visits to Mashable’s headquarters later, Feder e-mailed me a job offer.

I’m thrilled to join the Mashable team as the online publication’s copy editor. I also will occasionally contribute stories to its Business & Marketing section and help with social media initiatives.

From Mashable’s About Us page: “Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.”


February 13, 2011 Posted by | New York, Social Media, Work | , , , | 3 Comments

2010 B2B Twitterer of the Year in business journalism is @BAHjournalist

A panel of business professionals recently named me 2010’s B2B Twitterer of the Year in business journalism, a category in which I edged out awesome reporters from New York Times, Washington Post, BusinessWeek, CNN, Fox News, USAToday, Forbes, CNET, Fortune, Financial Times and Enterprise, among other media outlets.

“This award reinforces not only Brian’s thorough understanding and use of this increasingly important and powerful medium, but places him as the foremost expert in the category,” said my editor, Robert Roy Britt, in a press release.

I’ll be getting this cute award in the mail soon. Fun stuff. –>

In a Q&A with eMedia Vitals regarding the award, I offer advice on creating effective tweets.

Read the Q&A titled B2B Twitter tips from an award-winning Twitterer to learn why and how I use Twitter.

February 9, 2011 Posted by | Journalism, New York, Social Media, Work | , , , , | Leave a comment

My first attempt at Storify, a new storytelling tool incorporating social media

On Tuesday, I tested Storify by writing a quick article about the public’s reactions to Facebook’s new messaging system.

Storify’s description of its tool: “You search multiple social networks from one place, and then drag individual elements into your story. You can re-order the elements and also add text to give context to your readers.”

Click here or on the image to the left to read my article.

Originally, I was going to embed the article on the online publication I work for called BusinessNewsDaily.com; however, my editors and I decided to hold off until further testing and discussion.

What do you think of this storytelling method? Send comments to Hernandez.BrianAnthony@gmail.com

Media outlets across the nation have given Storify a shot. My former colleagues at The Arizona Republic are using the tool, too. Here’s an example from them: “Top Celebrity News from Suzanne Condie Lambert.”

November 18, 2010 Posted by | Journalism, Online, Writing | 1 Comment

Why cover events using Twitter? It works. Here’s some advice

Today for work, I’ll be posting quotations, trends and pictures on Twitter during the Social Media Strategies Conference where “leading digital, client and agency experts” will discuss the power of social media.

You can read my updates on my account or by following this hashtag on Twitter: #amsms10.

Among the high-profile speakers are musician Pete Wentz of Fall Out Boy, Huffington Post president Greg Coleman, Foursquare co-founder Naveen Selvadurai and Wikipedia founder Jimmy Wales. Pretty cool, eh?

Last month, I live tweeted during The New York Times Small Business Summit and received positive feedback from attendees and co-workers. During the event, almost 100 new people started following my Twitter account and several of the high-profile speakers retweeted and responded to my tweets. The MC also read one of my tweets aloud to the more than 500 attendees.

While there, I met Brooke Howell, an editor at news aggregation website SmartBrief. She often live tweets during events. I asked her a few questions to help you and me learn about live tweeting. Her answers:

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October 13, 2010 Posted by | Online, Work, Writing | Leave a comment

I’m on the radio ► San Francisco station interviews me about my story

Michael Finney, host of Consumer Talk on KGO Newstalk 810 in San Francisco, interviewed me on Saturday night about this story I wrote earlier this month: “Money can’t buy love, but it may buy friends.”

Listen to our live 5-minute discussion here or click on the image on the left. My segment begins at 42:38 and ends at 47:40.

I unexpectedly said “you know” several times. The phrase must be a verbal tic because I don’t use that phrase in my everyday conversations. Despite those tics, Finney said at the end of the segment that I’m welcome back on the show anytime.

October 12, 2010 Posted by | Journalism, New York, Work, Writing | Leave a comment

My article was the main story on a global news publication’s business page

This is a screen shot of Christian Science Monitor's business page on Thursday. That's my story on the left.

The Christian Science Monitor, an international news publication that reaches millions of readers each month, ran one of my articles as its main story on its business page on Thursday: “Best country for entrepreneurs? Hint: Not the US.” This is my first syndicated story as a business reporter in NYC.

My articles typically appear on BusinessNewDaily.com, but major online publications can publish them, too, using a process called syndication. A digest in Europe and several blogs also used my story.

It’s important for my stories to get syndicated in order for the content to reach more readers and to attract more people to my company’s website, which has a narrower audience because we focus on stories about small businesses and startups. Click here to see our staff biographies and our publication’s mission, which were posted this week.

September 17, 2010 Posted by | Journalism, Online, Writing | Leave a comment

I’m on video ► ‘Restaurant urges eating and tweeting’

Click on the picture to see me talking about 4Food, a new burger joint in New York City. Credit: Reuters video

On Friday, Emmy-nominated show producer, anchor and reporter Carmen Roberts interviewed me for a story about 4Food, a new NYC restaurant that combines America’s fascination with social media with America’s obsession with healthy eating.

The tech-savvy burger joint opens in September, but I got a sneak peek of the location and food because I follow the @4FoodNYC on Twitter and responded to the profile’s request for volunteer eaters.

Click on the picture or here to watch the video in which you’ll listen to me briefly talk (I sound as though I’m 12) and see me order, explore and eat.

The video gives you the gist of the restaurant, but here’s a summary of my cool 4Food adventure, which was unlike any dining experience I’ve ever had:

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August 23, 2010 Posted by | New York, Personal | Leave a comment

Say what? | ‘Ellen DeGeneres is now following you on Twitter!’

Yeah, the subject line in an e-mail in my inbox read, “Ellen DeGeneres is now following you on Twitter!”

“Say what?” I said aloud to myself. “Cool.” I clicked on the e-mail. The message revealed that I don’t follow her. Uh oh, I thought. I do now. I’m one of the 42,964 accounts she follows. The picture shows my profile on her list of followers.

August 19, 2010 Posted by | Online, Personal | Leave a comment

7 journalists discuss their confidence in newspapers and journalism

Gallup survey results break down Americans' confidence in newspapers by age groups. Credit: Gallup

I recently tweeted this:

“GRAPHS & STATS | Age group with most confidence in #newspapers: 18- to 29-year-olds ► http://bit.ly/aUPctG Scroll down to see data in table.”

The Gallup survey results compelled me to analyze my confidence and prod my journalism friends about theirs. So, I asked them, “Why are we and why should we be confident in newspapers? Or why are we not confident? And beyond newspapers, why are we confident in journalism, including online media?”

Below, six friends – reporters, copy editors, designers from across the country – and I answer these questions as journalists and consumers of news in the 18- to 29-year-old age group.


► “Despite all the prognosticators who say newspapers will die, I see in the explosion of online media just the opposite. So many of these places are aggregators of news that first appeared in newspapers. Without newspapers, online news sites and blogs would lack the oxygen to feed their attention-grabbing and occasionally profitable enterprises.”

► “To be frank, my confidence in newspapers is dwindling. I felt proud of myself in October to have found a job in a ‘dying’ industry. Now I just feel defeated.”

► “I like to believe that if we presented ourselves as the flawed, accessible humans that we are, people would trust us more, because they’d know where we’re coming from.”


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August 18, 2010 Posted by | Journalism, Online | 1 Comment

Guest blog | Journalists, rekindle your romance with writing

My friend Laura Chapman, who is a communication specialist in Texas, operates a blog about writing.

Guest blogger Laura Chapman

In this guest blog, she discusses mending her broken relationship with words and challenges journalists everywhere to rediscover the joys of writing – even at work. The next two paragraphs are excerpts from her guest blog.

“All too often I find myself writing to a formula or template. … It’s worked for me these past two years. Somewhere along the way, I fell out of love with writing. While I do not necessarily look forward to the articles I have to write for work, I have tried to be a little more creative, even if I can not push it too far. I have also put more time into writing for myself, both in my journal and in my personal special projects.

“As journalists, so often we focus on getting the facts and less on how we will present them. While the first part is certainly important, I challenge you to try something new with your writing, and rekindle the romance.” Continue reading

August 18, 2010 Posted by | Guest blog, Journalism, Personal | Leave a comment

Mission accomplished – I’m living and working in NYC

In June, I left my job in Phoenix to fulfill two life goals:

1) Live in New York City. I moved to Brooklyn on Aug. 14.
2) Work in NYC. Today at 12:07 p.m., I accepted a job offer.

Starting Aug. 25, I’m a full-time business reporter for TechMediaNetwork’s BusinessNewsDaily.com. My editor, Robert Roy Britt, also oversees the company’s other major websites such as SPACE.com, LiveScience, TechNewsDaily and Newsarama. Basically, according to TechMediaNetwork, the company “is a network of world-renowned technology and entertainment sites.” BND, the online publication I’m working for, launched this month. My reporting will focus on small businesses and startups. I also will contribute to the site’s social-media efforts and will be allowed to write for the other TechMediaNetwork publications.

My office on Park Avenue and 31st Street in Midtown is a few blocks away from the Empire State Building, Bryant Park, Times Square, Herald Square, Fashion District and Museum of Sex, among other notable places. Continue reading

August 17, 2010 Posted by | Arizona, Journalism, Online, Personal, Phoenix, Uncategorized, Work | 6 Comments

Guest blog | ‘Al Roker! I wanna rub your head!’

“Al! Al Roker! Al Roker I want to rub your head!”  Yes, I yelled that to the NBC broadcaster.

Guest blogger Katherine Greene

My friend Katherine Greene explains why here in an awesome guest blog titled “The story of how I didn’t see Ke$ha perform on ‘The Today Show'” The next two paragraphs are excerpts from her blog. Click on read more to view the blog in its entirety.

“Here’s something they don’t tell you about the Today Show: while you sit enraptured by the interrogation skills of the beautiful reporters questioning today’s newsmakers (Lindsay Lohan’s mom, anyone?), the crowd outside is just waiting. It’s no wonder, then, that when the TV personalities come outside, everyone cheers – it’s the only thing they’ve had to do all this hot morning long.

“It’s what happened to Brian. … The crew came out. ‘Al! Al Roker! Al Roker I want to rub your head!’ Brian screamed over the din as America’s most recognizable weatherman headed to a platform above the crowd to do his segment.” Continue reading

August 17, 2010 Posted by | Guest blog, New York, Personal | Leave a comment

Friend responds to my questions about newspapers on his blog

Alex Dalenberg, a reporter friend in Arizona, wrote about his confidence in newspapers on his blog after I had asked him and others, “As 18- to 29-year-old journalists and as consumers of news, why are we and why should we be confident in newspapers? Or why are we not confident? And beyond newspapers, why are we confident in journalism, including online media?” Read more responses to these questions in a blog post I write tomorrow. I had asked these questions after reading these Gallup survey results. Read Alex’s post, “Are we confident in newspapers?”

August 16, 2010 Posted by | Arizona, Journalism, Personal | Leave a comment

Reuniting with New York Times SJI friends

I had brunch Sunday with four friends I hadn’t seen since July 2008 at a journalism conference in Chicago or since January 2008 when we first met in Tucson, Ariz., during The New York Times Student Journalism Institute, a two-week program that brought together 20 students and professional journalists from Times Company papers.

Rick Rojas, Yolanne Almanzar, Marlene Peralta Cortes and Mariana Minaya hang out in Little Italy.

I had kept tabs on their adventures after the Institute, which functioned as a working newsroom, but I recently lost touch with some of them.

During brunch at Essex Restaurant in NYC’s lower east side, I learned about the latest exploits of these four: Rick Rojas reports for The Washington Post and moves soon to The Los Angeles Times; Yolanne Almanzar attends Columbia University as a graduate student; Marlene Peralta Cortes works for CUNY TV in New York; and Mariana Minaya attends law school in Baltimore.

I’m fascinated with the different directions the five of us have chosen, and I wonder what the other NYTSJI folks are doing now. Help me fill in the blanks. If you know what the people listed here are doing, please post a message and I’ll update this blog post.

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August 16, 2010 Posted by | Journalism, New York Times, Personal | Leave a comment

Meet my new roommate in O, the Oprah Magazine

Credit: Oprah Magazine

I moved to the southern end of Sunset Park in Brooklyn on Saturday. My first apartment in NYC is off the N train near 59th Street, and my first roommate, Britnee Foreman, is a marketing major from Baylor University.

“Turn to page 214,” Britnee said nonchalantly Saturday night as she tossed me the September issue of O, the Oprah Magazine.

I did and saw a two-page spread devoted to her in a 12-page article called “Hire Power,” in which Britnee and three other women – who want to land dream jobs – get help from career coaches, fashion experts, hairstylists and makeup artists.

“My roommate’s a celebrity,” I exclaimed.

Aside from revamping Britnee’s look, the O squad redesigned her resume.

Britnee wants to break into the music industry by earning an entry-level position in artist management.

“I don’t require a huge salary,” Britnee told O. ” I just want to love what I do!”

If you or someone you know can help Britnee attain her goal, message me and I’ll pass along the information.

August 15, 2010 Posted by | Personal | Leave a comment

When comic gold lands in your inbox … you go see Ke$ha

I like NBC broadcaster Al Roker as much as pop star Ke$ha likes “your beard.” Today, I saw both of those entertainers at Studio 1A in New York City during a taping of “The Today Show.”

However, my favorite part of my “Today” experience was this e-mail I received yesterday from my friend Kat Greene:

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August 13, 2010 Posted by | Personal | Leave a comment

Brushes with fame

Star magnet. That’s what I nicknamed my friend Tyler Keyser this week after he revealed his best celebrity sightings: Paris Hilton in a hotel lobby and Tiger Woods on a golf course. Cool, eh? I think so.

Ted Allen is one of many celebrities I've met. In 2006, I bought him a cup of coffee at Racoon River in Iowa.

Most recently, Keyser ran into Donald Trump during “The Apprentice” auditions at Trump Tower in New York City. Keyser remembers extending his right hand toward the billionaire, only to be greeted with Trump’s awkward handshake formation. Trump used his thumb, index finger and middle finger. Keyser later learned about Trump’s displeasure with handshaking and germs.

Listening to his brushes with fame made me think, “Who have I encountered?”

The memories re-emerged quickly. I’ve eaten hors d’oeuvres with New York Times publisher Arthur Sulzberger Jr., interviewed former first lady Barbara Bush, bought a drink for Esquire contributing editor and Bravo’s “Queer Eye” food and wine connoisseur Ted Allen (see picture), listened in class to Pulitzer Prize winning journalist Samantha Power, danced at a party featuring DJ Funkmaster Flex and sweat in the desert with NBA basketball player Amare Stoudemire outside of a courthouse.

Journalism has allowed me to interact with these journalists, celebrities and politicians, but I’m most impressed with the variety of other people I’ve met such as murderers on the verge of receiving the death penalty, victims’ relatives, governors, centurions, child progenies, felons …

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August 5, 2010 Posted by | Personal, Uncategorized, Work, Writing | 2 Comments

First night out in New York

From left: me, We Are Country Mice lead singer/guitarist Jason Rueger, Kat Greene and Steve Corcoran.

“Let’s make music more than just notes,” proposed Kurt Kuehn, drummer of We Are Country Mice, after his show in the Cake Shop‘s dim basement lit only by Christmas lights, fading bulbs and the glow of cell-phone screens.

Not knowing how to reply, I looked at Kat Greene, a Wall Street Journal reporter I’m staying with this week, who zealously responded, “Let’s make it … life.” Kurt raised his eyebrows. “I like you guys already,” he said.

So began our adventure Wednesday with the Brooklyn-based band on a “night” that ended for us when the sun began to rise the next morning. Before watching We Are Country Mice play live and hanging out with the band’s four musicians afterward, Kat and I had walked across the Williamsburg Bridge to eat dinner at the Meatball Shop. Spicy balls. Yum.

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July 29, 2010 Posted by | New York, Personal | Leave a comment

What stood out on my trip to New York? The People

The teenage girl wearing a hijab and thobe sneaked by me as I shivered inside New York’s Port Authority this morning.

Our eyes, however, met precisely when she wrapped her tiny fingers around the handle of my carry-on suitcase, and the calm expression on her face surprised me. She had tried to steal my luggage so nonchalantly that – in confusion – I had almost let her.

Of all the ways I had imagined my possessions getting stolen, this was not one. The wannabe thief didn’t hit or shoot me. She didn’t run away with items in tow. Rather, the nameless girl looked at me like a person trying to induce hypnosis: with peaceful intent. Exhausted from sitting on buses for more than 1,400 miles, I whispered, “That’s mine.” We briefly argued. Observers, who had seen me walk into the station with the suitcase, came to my defense.  She walked away, staring at me until closing elevator doors broke our gaze.

From Lincoln, Neb., where I began my bus trip Monday night, to Brooklyn, N.Y., where the journey ended today, I interacted with and observed the behaviors of people I thought could be supporting characters found in books on The New York Times best-seller list. The nameless girl was just one of many strangers that made The People the most fascinating part of my trip. Other standouts:

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July 28, 2010 Posted by | New York, Personal | 3 Comments

Photo blasts from the past

Look what I found: pictures of me pre-BAHjournalist when relatives called me Yawn because of my incessant yawning.

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June 26, 2010 Posted by | Personal | Leave a comment